YOUTALK-INSURANCE VIDEO TRANSCRIPT

New Personal lines proposition for regional brokers

Karen Hogg, Managing Director, AXA Personal Intermediary

Hi, in the following four minutes we will take you through the key elements of our new proposition for regional brokers.  We have made significant changes to our product, service and sales support based on your feedback.  It is absolutely essential that we get this right, your own feedback is very important to us. If you have any questions or comments on our new regional broker proposition please get in touch with your dedicated AXA contact, thank you.

David Priest, AXA, Head of Intermediary Broker

We have listened to the detailed feedback that you have given us in how we do business with you. We have acted on that feedback and made significant improvements to the four key areas of our proposition.

Firstly we are dividing our existing sales support into distinct regions so we can offer a closer working relationship and more focused account management. Our existing team of face to face and desk based account managers already have a strong reputation within the market for providing excellent broker service.  We will be building on this reputation further by recruiting more excellent sales teams who will be dedicated to providing you with broker support and development.

In addition, following the merger of our Commercial Lines and Personal Intermediary businesses, the new regionalised sales structure is more closely aligned to the commercial sales structure.  This helps us to have a better overall understand of your business and helps us identify any opportunities for growth.

Secondly, you told us that our underwriting and trading proposition was too rigid, so we have empowered our people to make decisions.  You will now have regular access to individuals that can make decisions that affect your business. In addition, we have also expanded our underwriting footprint on both motor and household insurance so we can now have conversations around transactional and portfolio business.

Our next area for improvement is around the products we offer you and your customers.  For household you told us our product range was narrow and confusing, we have responded by delivering a clearly defined product range which can offer cover for the vast majority of your customers.

We have now launched a new entry level household product AXA First which runs alongside our existing mass market AXA Extra and our existing mid-net-worth contract AXA Exclusive.

For Motor we will be broadening the appeal of our core AXA product AXA Car and improving the quote-ability and competitiveness for a broader range of risks.       

  We will also be offering you access to our latest version of the product via our market leading insurer hosted pricing model. This more dynamic and sophisticated product will ensure that you and your customers will have access to accurate competitive pricing.

In addition later this year, we will be launching a new version of AXA Car that has motor breakdown as standard.

Finally, you told us how important it was for you and your customers to have consistently great claims service.  To this end we have reorganised both our home and motor claims operations to ensure that our regional brokers have a dedicated claims service. This means that you will have a dedicated team that will respond to all of your claims needs.

We are also creating a closer link between our claims teams, or sales and operations teams and you through making better use of our excellent claims relationship managers. This will ensure that we all clearly understand what your continuing needs are helping us to deliver a consistently great claims service.

Karen Hogg, Managing Director, AXA Personal Intermediary

The regional broking community is very important to AXA, I hope the changes we are making demonstrate the commitment we have to meeting your evolving needs.  If you would like to see an electronic presentation of this video please visit our broker website AXA Connect.

Thank you.

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To watch this video go to http://www.youtalk-insurance.com/insurers/axa-commercial-lines-personal-intermediary

The thoughts and opinions shared in this video transcript are provided for information purposes only and do not represent the views and opinions of You Talk Insurance Limited.  Professional advice should always be sought before making any decision.